We know that most NetflixFixer subscribers are already cordcutters, but the news that starting today Google, Apple, Amazon, etc. can bring cable to users of their devices still seems pretty important.
First, because it means people who still have cable can stop paying ridiculous prices for set-top boxes – the average cable customer pays $89/year, and there are about 221 million if them being leased right now [source] . That’s about $20 billion per year for cable companies that will now be up for competition to the best device.
Second, it shows that perhaps some of our fears about life-time cable lobbyist Tom Wheeler becoming the chair of the FCC overseeing cable companies were unfounded. He can do some good after all.
As for fellow cord-cutters, there’s no way we’re ever going back to cable, even if you wrap it in a fancy box.